Calculator · about 3 minutes
Google Ads budget calculator
Estimate enquiries, paid jobs and the most you can pay Google per enquiry before the profit is used up.
Free tools for UK local businesses
Google Ads resources for local businesses
Work out a budget, check a quote, compare bought leads, and see what a monthly report should show.
These four tools are free. The fees quoted are our published prices, before VAT. Enquiry costs, close rates and the sample report results are worked examples for you to replace with your own numbers.
Choose a tool
Guide · about 4 minutes
UK Google Ads costs
See Starter, Managed and Managed Plus totals next to media spend, plus a checklist for any quote you have been sent.
Comparer · about 3 minutes
Google Ads vs buying leads
Compare the cost of a paid job, who else receives the enquiry, and what you keep if you stop.
Example report · about 4 minutes
Sample Google Ads report
Follow £900 of media through 45 enquiries to 12 bookings, then decide where another £100 would go.
Where to start
You have a quote
Separate media, management, setup and extras, and check whether VAT is included. The costs guide uses our published prices so you have a concrete comparison.
You know what a job earns
Put that gross profit, your likely close rate and a media budget into the calculator. The presets load our published Starter, Managed and Managed Plus fees.
A lead company is pitching you
Ask what a paid job cost after fees and credits, whether the enquiry was shared, and which details you keep if you cancel.
You already run ads
Take the sample report into your next review. Bring the enquiries you could take, the ones that booked, and the ones that cancelled.
Questions from local owners
Are these Google Ads resources free?
Yes. The calculator, cost guide, comparison and sample report are free to use in your browser. Figures you enter in a calculator stay on the page and are not sent to Local PPC Experts.
Which Google Ads figures are published prices?
Management fees, setup fees and the monthly totals on the costs page are published Local PPC Experts prices, before VAT. Cost per enquiry, close rate and gross profit in the examples are assumptions for you to replace. The sample report uses illustrative results.
Where should a local business start with Google Ads?
If you have a quote, start with UK Google Ads costs. If you know what a paid job earns, use the budget calculator. If a lead company is pitching you, use the comparison. If you already advertise, read the sample report before your next monthly review.
Do the Google Ads figures include VAT?
Published fee examples are before VAT. Use either all before-VAT figures or all VAT-inclusive figures when you compare quotes or use the calculator.
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