Call-outs
The phone has to be answered, and the job has to be close enough to be worth the drive.
You speak to the person who runs the ads
Yoann Ferrand looks after local Google Ads directly. You keep the account, the price is on this page before you book, and a poor enquiry is one you can question.
Management from £149 a month
Plus VAT. You pay Google separately, and the fee is never a cut of the ad spend.
Read a sample monthly report
Spend, enquiries and bookings, laid out with illustrative figures.
Check the company
Local PPC Experts Ltd · Company number 16000676.
If this is your business
We are built for one local business, with someone who can take the enquiry. Bring the constraint you are living with.
Appointments
The useful booking is the quiet slot, not another Saturday that is already full.
Workshops
A full MOT diary and an empty Tuesday bay are two different campaigns.
Several services or several towns fit Managed Plus. Find your trade, or test a budget before you book.
The price, before you book
Compare it with anyone else before the call. VAT is added to our fee. Your ad budget is paid to Google, from your card, and never passes through us. Estimate the monthly cost.
A fixed monthly fee
Starter is £149 a month, for ads that already run, and it stops any month. Managed is £299. Managed Plus is £399, for several services or areas. New builds have a £249 setup, then three months, then month to month with 30 days' notice.
Or pay by the enquiries
£149 a month, plus £7.50 for each real enquiry, and never more than £349 in a month. A real enquiry is a real person, asking about the job you do, in the area you cover, who came from the ads and left a number that works. You see the list before the bill.
A test before the spend
On a new build we place a real test call and a test enquiry, and we check the page the ad sends people to, before the ads go live. That work is the setup fee.
Leave with the account
The ads, the history and the numbers stay in your name. If you would rather run the ads yourself, we build them, test them and hand them over for £399 plus VAT, with no monthly fee. See every plan, the worked totals and the terms.
Meet Yoann Ferrand
A local owner should be able to see the work, question the bill and keep the Google Ads account in their own name. That is the standard Local PPC Experts was built to hold.
Yoann learned the customer side first: six months on the shop floor at Decathlon in Surrey Quays, then more than a decade in paid search, including three and a half years at Opteo building the software agencies use to run Google Ads at scale. Listen first. Design second.
Local PPC Experts Ltd was incorporated in London on 7 October 2024 so that standard could be held for one business at a time. The aim is to become the most trusted local PPC team in the UK: a partner in the jobs that get booked, with the fee and the result both visible.
What you can count on
Independence
The Google Ads account is yours. You pay Google yourself. The ads, the history and the numbers stay in your name, and they leave with you.
Autonomy
You see the price before you start, choose how you pay, and stop when the arrangement no longer fits. If a one-off setup would serve you better than a monthly plan, we will say so.
Transparency
The fee and the ad budget are written down separately. Each month you see the enquiries, and the bookings where your records allow it. You see the list before it becomes a bill, and you can challenge any line.
Your challenge becomes the brief
Tell us the constraint. A full Saturday and an empty Wednesday is a decision about what to advertise. Calls from outside your patch are a decision about where the ads show. We keep building the next answer from what your team could actually take on.
Choose the work to advertise
A garage with a full MOT diary might want more servicing bookings. A salon might want to fill quieter weekday slots. We start with what your team has room for.
Agree what a good enquiry is
A phone call for an urgent job, or a short form for a survey. On the free consultation we also say if Google Ads is the wrong tool this month.
Review what booked
Where your booking records or lead feedback allow it, we look past calls and forms to the work that went ahead. That decides the next change.
The next change comes from that review, not from a bigger budget on its own. See how a month is written up.
Questions owners ask before they switch
Who will I actually speak to?
Yoann Ferrand. He runs the ads and answers the questions. There is no separate account manager between you and the work.
Do you take a cut of the ad spend?
No. You pay Google yourself, from your own card. The management fee is a separate amount, written down before you start.
What if the enquiries are poor?
On the pay-by-results option you see the full list before the bill, and you can challenge any line. Spam, wrong numbers, the same person twice, the wrong kind of job and people outside your area do not count.
Can I leave?
Starter stops any month. Managed and Managed Plus run three months, then month to month with 30 days' notice. The Google Ads account stays in your name, so the history leaves with you.
Will you tell me if I should not advertise yet?
Yes. If the diary is full, the page cannot take an enquiry, or the area is too wide for the budget, that is the advice. Waiting is a valid outcome of the call.
Company details
Check the company before you book. The record is public.
- Registered name
- Local PPC Experts Ltd
- Company number
- 16000676
- Registered office
- 18 Fraser Road, London, England, E17 9DD
- Company status
- Active
- Company type
- Private limited company
- Incorporated
Accounts
Next accounts made up to , due by .
Tell us the challenge
Bring one service you would like more of and a rough idea of the area you cover. We will take that on with you, and we will say if you should wait. If you already advertise, your approximate monthly spend is helpful.
Or email hello@localppcexperts.com