Discover
Tell us about your business, ideal customers and service area.
Google Ads for local businesses
Get in front of people looking for the work you want, in the towns and postcodes you can serve. We run your Google Ads and help you see which enquiries turn into jobs or appointments when booking data is available.
See pricing and terms
Management starts at £149 a month plus VAT. You pay Google separately for ads.
See a sample report
Follow ad spend through to enquiries and bookings using illustrative figures.
Verify our company details
Local PPC Experts Ltd · Company number 16000676.
How it works
Plan
We map search demand, agree your goals and define a starting budget.
Build
We set up campaigns, write ads and check conversion tracking.
Launch
We review targeting and spend controls before ads go live.
Improve
We review search terms and lead quality to decide what to change next.
About us
PPC shaped around your industry
From home services to professional practices, we build campaigns around the way customers search and the enquiries your team can turn into business.
Explore our servicesSee how it works for your business
Trades and call-outs
Separate urgent calls from planned quotes so your team can respond to both.
Salons and appointments
Put your budget behind treatments with room in the diary and measure appointments that go ahead.
Garages and workshops
Find servicing and repair jobs that fit the slots you have available.
Frequently asked questions
What is PPC?
Pay-per-click advertising lets you show ads to people searching for your services. With Google Search ads, you typically pay when someone clicks.
How much should I spend?
Your starting budget depends on local demand, competition and what a paid job earns. See our published monthly totals and estimate a cost per job from your own figures. We talk this through before recommending a budget.
Can you work with my existing Google Ads account?
Yes. We can review your campaigns and tracking before proposing changes.
How do you measure results?
We agree what a useful enquiry looks like and use conversion tracking to measure calls, form submissions or bookings where applicable.
Meet your PPC specialist
Yoann Ferrand has worked in paid search for more than a decade, including as a product manager at Opteo. Local PPC Experts helps you decide what to advertise in your area and measure which calls and forms turn into bookings or jobs when booking data or lead feedback is available.
Plan and measure your Google Ads
Google Ads budget calculator
Estimate enquiries, paid jobs and the most you can pay per enquiry.
UK Google Ads costs
See published monthly totals and what to check in a quote.
Google Ads or bought leads?
Compare both options by the cost of a paid job.
Sample PPC report
Follow £900 of media through to 12 bookings in a worked example.
Which enquiries are worth paying for?
A local campaign should bring in work your team can take on. Before launch, we agree what counts as a suitable enquiry, who follows it up and what you can record after the call.
Example: A plumbing firm might take 12 calls, find eight jobs it can serve and book four. If it spent £240 on ads, that is £20 per call, £30 per suitable enquiry and £60 per booked job, before management fees. Those figures are illustrative. Each tells you something different about where the money went.
Choose the work you’d like more of
If your diary is busy on Saturdays but quiet midweek, or if work outside your patch costs too much in travel, say so before setting a budget. We can start with one service and a manageable set of postcodes, then review the enquiries your team could actually take on.
Talk to us about your Google Ads
Tell us about your website, where you work and what you’d like to achieve. In the free consultation, we’ll discuss your goals and whether Google Ads is a good fit.
Request a free consultationhello@localppcexperts.com