Google Ads cost for cleaners in the UK
A one-off deep clean and a new weekly agreement are different wins. Read why a cleaner should keep each on its own line, rather than borrow a click price from another trade.
Local PPC blog
These notes have been going up since September 2026. They cover what a booked job costs a UK trade on Google Ads, how that compares with Checkatrade, Bark and MyBuilder, and how to tell a useful enquiry from a wasted call. Pick a piece below and read the figures, the worksheet and the questions owners ask.
Costs
Google Ads cost for garages and MOT centres in the UK
An MOT and a diagnostic do not cost the same to win, and there is no national click price worth borrowing. The study shows how to split the month by the slots you actually filled.
Google Ads cost for roofers in the UK
Roof repair searches swing hard between summer and autumn, so a flat monthly budget fights the year. See the published ranges, and how a repair and a replacement change the sum.
Google Ads cost for electricians in the UK
Faults, certificates and planned upgrades are different jobs, with different bid ranges. The study keeps them on separate lines and shows when an emergency click can pay for itself.
Google Ads cost for plumbers and heating engineers in the UK
A call-out and a boiler installation cannot share one cost per booked job. See the published UK bid ranges, then rerun the sum with the gross profit on your own invoice.
Comparisons
Bark, MyBuilder and Rated People vs Google Ads
Bark, MyBuilder and Rated People do not sell the same thing, and one of them is no longer a membership you can price. Read the fees each platform publishes, then compare them with a job you won.
Local Services Ads or Google Search ads for UK trades
Search ads charge for the click. Local Services Ads charge for the lead, and Google has put UK accounts later than the United States. Read what is published, including the missing UK month.
Checkatrade or Google Ads: cost per won job
Checkatrade’s published plans are a monthly fee, not the cost of a job you were paid for. The comparison puts that quote next to Google Ads using the same definition of won work.
Measurement
What a monthly PPC report should show a local business
Clicks and impressions do not tell you whether to spend more next month. See the lines a local report needs, and what to write when the bookings were never recorded.
How to track phone calls from Google Ads
A forwarding number can count the call. It cannot tell you the job was booked. The guide covers what Google records, what it leaves out, and the line your lead sheet still needs.
How to choose service areas for Google Ads
A tidy radius still spends money on towns where the drive wipes out the job. Read how to keep the places that pay, and which Google setting holds the ads inside them.
How to measure qualified PPC leads
A lead only counts when the person, the job and the area all fit, and you can reach them. The guide shows how twenty calls can hide four bookings, and the sheet that keeps the two apart.
Your account
Who owns your Google Ads account, and how to check
Paying an invoice does not prove the Google Ads account is yours. The checklist shows where to look, what Admin can change, and how to unlink a manager before you pay for setup.
Start with the problem you are seeing
Calls from outside your patch belong with the service-area guide. Calls you cannot connect to a booking belong with the qualified-lead guide. A quote from Checkatrade, Bark or MyBuilder belongs with the comparison, using the same definition of a won job.