PPC conversion tracking and reporting
Measure the calls, forms or bookings that matter to your business so you can see what Google Ads spend is generating.
Request a free consultation
Who it’s for
Businesses whose reports show clicks but give little insight into genuine enquiries or bookings.
Example
For a consultation form, a completed submission can count as a lead, while a click to open the form can help diagnose where visitors drop off.
What we do
- Agree which actions count as a lead and which are supporting signals.
- Review or set up tracking for the relevant calls, submitted forms or bookings and test the flow.
- Explain what the results show and use feedback from your team to distinguish enquiries from qualified opportunities.
A measurement plan you can check
See which actions count as leads, how they’re tested and what the reports can tell you about enquiry quality.
Can you check tracking someone else installed?
Yes. We can review the existing events and check when they fire, including whether duplicate events inflate reported results.
See what a report can tell you
Follow a worked example from ad spend and raw enquiries through qualified leads and confirmed bookings.
Agree what the booking team records
For a small business, a short list can be enough: date, service, whether the enquiry was suitable and whether it booked. Keep a repeat call about the same job with the original enquiry so it doesn’t inflate the report.
Talk to us about your Google Ads
Tell us about your business, the areas you serve and what you’d like to improve.
Request a free consultation