What to advertise
Separate emergency call-outs, servicing and installations so each can run on its own budget and schedule.
Google Ads for plumbers and heating engineers
Emergency heating and a planned plumbing quote need different responses. Split them, or the cold snap will buy nothing but boiler call-outs.
Request a consultation
Give heating emergencies their own budget
What customers need before they enquire
Show call extensions during staffed hours. Send installation searches to a quote page that asks about the property and existing system.
How to measure booked work
Tag every enquiry as call-out, service or installation. Compare booked jobs and contribution by type before moving budget.
Work the same firm should not mix
No heating
Show the hours you answer and the postcodes you cover today. Ask for the boiler make and the area before you dispatch.
A plumbing quote
Leaks that can wait, and planned fittings. A form with photos is enough. Do not make these people compete with a breakdown for the same ads.
A new boiler
A survey and a quote. Ask about the current boiler and the property. Report accepted quotes separately from call-outs.
What to measure across both trades
Attended heating call-outs, plumbing jobs completed and boiler quotes accepted. Look at them side by side before you move budget. One blended cost per lead hides which trade is paying.
Example campaign decision
A boiler replacement quote needs a postcode, property details and a callback. A burst pipe needs a phone answer and a realistic arrival window. Review these enquiry types separately so a high volume of urgent calls does not mask a weak installation campaign.
What this looks like in practice
When the first cold snap fills the repair diary, keep installation enquiries coming through a quote form that promises a realistic callback. Review them separately from the no-heating calls that need a response now.
Questions before you spend on ads
Should boiler breakdowns and new installations share a budget?
Separate urgent calls from planned quotations. Review whether you had engineers available for breakdowns and whether installation enquiries reached survey and deposit.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of booked heating jobs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Can one campaign cover plumbing and heating?
It can bring the clicks, and it will spend them on whichever search is most urgent that day. Split the budgets.
What should happen on a busy cold day?
The heating emergency ads stay on only while you can answer. Planned plumbing should not be paused just because the boilers are busy, if you still have someone to quote.
How do I read the account?
Three results: call-outs attended, plumbing jobs done, and boiler replacements won.
Plan your campaign
Explore related businesses
Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
Request a free consultation