Air conditioning installations
Separate new domestic systems from commercial installation and servicing. Limit regions to the teams that can survey them.
Google Ads for air conditioning installers
A bedroom unit and a small office retrofit need different surveys. Advertise the installations your team can visit, and judge the account by quotes accepted.
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Separate installs from servicing
Qualify and measure enquiries
Ask for room count, building type and system goals. Track surveys, quotes and accepted installs.
Limit the map to crews who can survey
A click from outside the area you will drive is wasted, even if the job looks large. Set the campaign to the postcodes a surveyor can reach this month.
Jobs that need their own enquiry
A new home system
Ask how many rooms, whether there is outdoor space for a unit, and if they want cooling, heating or both. A one-room quote is a different visit from a whole house.
Commercial installation
Shops and offices care about when you can work and whether the building stays open. Ask for the building type and the hours you would be allowed on site.
Servicing an existing system
A maintenance visit can be routed with other local jobs. Keep it out of the new-install budget so a busy install week does not hide demand for servicing.
What the quote page should collect
Ask for room count, building type and what they want the system to do. Track survey requests, quotes sent and installs accepted. A survey that never becomes a quote is a different problem from a quote that is declined.
What this looks like in practice
A bedroom unit and a small office retrofit have different survey needs. Ask about room use and existing equipment, then compare quotes accepted as well as survey requests.
Questions before you spend on ads
How should I handle home and office air-con enquiries?
Ask about building type, use and equipment already on site. Measure surveys and signed installations separately by job type.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of signed air-con installs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should installers bid on servicing searches?
Only if you have diary time for them. Servicing is often closer and faster. Give it a smaller budget and its own landing page rather than mixing it with new systems.
What makes an air conditioning lead hard to price?
Missing room counts and no photo of the outdoor wall. Ask for both before anyone drives out.
How do I know the campaign is paying?
Compare accepted installs with survey cost. A cheap survey that never converts is more expensive than it looks.
Plan your campaign
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Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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