Domestic and commercial cleaning
Separate one-off deep cleans from recurring home or office cleaning. Set campaigns by travel area and schedule.
Google Ads for cleaners
If the team already cleans three houses on a Friday route, a fourth nearby can be worth more than a bigger job across town. Ask about frequency first.
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Separate one-off cleans from regular work
Qualify and measure enquiries
Collect property type, frequency and preferred time. Measure initial cleans and recurring agreements separately.
Favour enquiries that fit a route
A regular client is a different result from a single deep clean. Report new regular agreements on their own so a week of one-off jobs does not hide a weak retainer campaign.
Cleans with different value
A weekly or fortnightly home clean
Ask for the area, the size of the home and the day they want. Show the neighbourhoods you already travel through.
A deep clean or end of tenancy
These are one-offs with a date attached. Price them separately and do not let them spend the regular-clean budget.
An office or a commercial clean
Ask for the frequency and the hours you can be in the building. Only advertise this if you staff it.
What the enquiry should collect
Property type, how often they want a cleaner, preferred days and postcode. Measure first cleans and regular agreements separately.
What this looks like in practice
If your team already cleans three houses in one neighbourhood on Fridays, a fourth nearby may be worth more than a bigger job elsewhere. Ask about frequency first and measure regular clients won.
Questions before you spend on ads
Are recurring cleans worth a different campaign?
Set up separate enquiry routes for weekly clients and one-off jobs. Ask about frequency and compare recurring agreements with a full route in mind.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of recurring clients won linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should a cleaning firm advertise every town in the county?
Advertise the patches you can add to an existing day. A new town needs enough hours to justify the drive.
What puts off the wrong enquiries?
Say the minimum visit you accept and whether you bring products. People wanting an hour across the county will self-select out.
Which result should change the budget?
Regular clients won, not one-off quote requests. Track them by area so you can see which patches pay.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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