Colour consultations and routine cuts
Run colour services separately from cuts so budgets reflect longer appointments and consultation requirements.
Google Ads for hairdressers
A colour correction can take most of an afternoon. Give it a consultation of its own, and mention patch tests before anyone tries to book it as a routine colour.
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Separate colour from cuts
Qualify and measure enquiries
Track patch-test or consultation attendance and completed treatments. Keep callbacks separate from salon bookings.
Protect the longer appointments
Colour uses more time and more product. If it shares a budget with trims, the trims will spend it. Send colour searches to a consultation or a patch-test booking.
Appointments that need different pages
A cut
Show stylists, prices and times you can take. If Saturdays are booked by regulars, advertise the days that are open.
A colour or a balayage
These need a patch test and a longer slot. Say that before the booking button.
A correction
This is a consultation, not an online colour booking. Ask what they want changed and when they were last coloured.
What to track
Consultations or patch tests attended, and treatments completed. Keep ‘call me back’ separate from a booking in the book.
What this looks like in practice
A colour correction can occupy most of an afternoon. Give it a consultation route of its own and mention patch-test arrangements before a customer tries to book it as a routine colour.
Questions before you spend on ads
How do I advertise colour correction without wasting chair time?
Send enquiries to a consultation and explain patch-test arrangements up front. Track consultations that turn into attended colour bookings.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of attended colour bookings linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should a salon advertise every service?
Advertise the ones with time in the chair. A fully booked colourist does not need more colour clicks.
What reduces no-shows?
A clear price or consultation step, and a reminder. Count who attends before you add budget.
How do I read the results?
Completed appointments by cut and by colour, plus whether they were new clients.
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