Hearing assessment bookings
Separate assessment bookings from repairs and aftercare. Give opening hours and clinic location prominently.
Google Ads for hearing clinics
Someone booking a hearing assessment often calls before they book. Make the clinic and the appointment easy to find, then compare attended assessments with enquiries.
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Separate assessments from repairs
Qualify and measure enquiries
Compare completed hearing assessments and follow-up appointments. Keep patient details out of ad reporting.
Keep patient detail out of the ads
Report how many assessments were attended. Do not send audiograms, hearing levels or patient details to the ad platform.
Visits that are not the same service
A hearing assessment
Show opening hours and how to book. If new-assessment slots are limited, advertise only what you can offer.
A repair or a re-tube
Existing patients need a different page and should not be bought as if they were new assessments.
Aftercare
If this is for people you already see, keep it out of the prospecting budget.
What to measure
Completed assessments and follow-up appointments, in aggregate. Directions clicks are not appointments.
What this looks like in practice
A person looking for a hearing assessment may call before booking. Make the clinic location and appointment process easy to find, then compare attended assessments with appointment enquiries.
Questions before you spend on ads
How can I measure demand for hearing assessments?
Separate assessment bookings from repairs and aftercare. Review aggregate attended assessments by branch.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of attended hearing assessments linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
What should the ads avoid?
Claims about hearing outcomes, and any clinical detail. Say that assessments are available and where the clinic is.
Should repairs be advertised?
Only if you want those visits and can offer them. Report them separately from new assessments.
What is a result?
An attended assessment. The clinical record stays in the clinic.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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