Attraction tickets and visits
Advertise around opening dates, event availability and travel catchment. Send visitors to the relevant ticket or visit page.
Google Ads for visitor attractions
If timed entry sells out by noon, send people to sessions that still have tickets. Compare tickets bought with who attended, and ignore directions clicks when you count sales.
Request a consultation
Advertise dates you can sell
Qualify and measure enquiries
Measure ticket sales and attendance if available. Separate opening-hours and directions clicks from purchases.
Separate tickets from opening-hours searches
A search for opening times is not a purchase. Send buyers to the ticket for a date that exists, and pause sold-out sessions.
Visits that sell differently
A dated ticket
Show the next dates with availability. A sold-out weekend should not be the thing in the ad.
An event or a seasonal display
Give it a page and an end date. Pause it when the event ends.
Groups or schools
A different booking. Ask for the date and the size if that is a product you sell.
What to measure
Tickets sold and, if you can, attendance. Opening-hours and directions clicks stay out of the sales total.
What this looks like in practice
If timed entry sells out by noon, send families to dates and sessions with tickets left. Compare purchased tickets with attendance and ignore directions clicks when counting sales.
Questions before you spend on ads
How do I promote tickets when popular sessions sell out?
Send visitors to dates with availability. Reconcile ticket sales and attendance so directions and opening-hours clicks stay secondary.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of tickets sold linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should I advertise the attraction name?
Yes if people search for you, but report it separately from people who have not heard of you yet.
What should I pause?
Sold-out dates and events that have finished.
What is a result?
A ticket purchased for a session you can honour.
Plan your campaign
Explore related businesses
Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
Request a free consultation