Asbestos survey briefs
Separate management surveys from refurbishment and demolition enquiries. Describe which property types you cover.
Google Ads for asbestos surveyors
A shop refurb and a routine survey of occupied premises have different deadlines and different reports. Advertise the survey types you are instructed to do.
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Separate survey types
Qualify and measure enquiries
Ask for building use, project scope and location. Compare accepted surveys and completed reports by type.
Ask what work is planned
People often search after a builder has already told them they need a survey. The useful question is what work is about to happen, not a generic request for an asbestos test.
Briefs that should not share a form
A management survey
The building is usually occupied and the client wants a register. Ask about building use and when rooms can be accessed.
Refurbishment or demolition
The scope follows the work. Ask which areas will be disturbed and when the contractor needs the report.
A single domestic sale
Some buyers want a survey because a lender or a builder asked. Say whether you take that work and which property types you cover.
What the instruction should include
Collect building use, the project scope and the area. Compare accepted surveys and completed reports by type. Do not promise a clearance unless that is the instruction you were given.
What this looks like in practice
A shop refurb has a different deadline and scope from a routine assessment of occupied premises. Ask about the work planned before accepting a survey booking.
Questions before you spend on ads
What makes an asbestos survey enquiry ready to scope?
Ask whether the property is occupied or undergoing work. Track accepted surveys by the type of survey required and complete scope checks before quoting.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of accepted surveys linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should one ad cover every survey type?
The reports are priced differently and the questions differ. Split management surveys from refurbishment and demolition work.
What wastes a surveyor’s time?
Enquiries with no address area and no description of the planned work. Ask for both before you hold a date.
How should I judge the ads?
Count surveys you accept and reports you issue. A form fill with no building details is not an instruction.
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