Locksmith dispatch and scheduled work
Separate lockouts from booked lock changes. Show which hours a locksmith can respond and the areas served.
Google Ads for locksmiths
A lockout needs an answer and a realistic arrival time. A lock change can go in the diary. Compare the two by jobs you complete.
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Separate lockouts from booked work
Qualify and measure enquiries
Capture postcode and broad job type before dispatch. Compare completed call-outs with scheduled jobs.
Only run urgent ads when you can go
If the on-call locksmith is already on a job, more lockout clicks become angry missed calls. Pause urgent ads when you cannot attend.
Calls with different urgency
Locked out
Ask for the postcode and the type of door in broad terms. Give an arrival window you can keep. Do not take the job if you cannot reach it.
A lock change
Book it. Ask how many doors and when they can be in. This should not compete with lockouts for the same daily budget.
A car lockout or a safe
Advertise these only if you do them. Otherwise exclude the terms. They are specialist calls.
What to capture before you set off
Postcode and the broad job type. Measure completed call-outs and scheduled jobs separately. A quote for a lock change is not an emergency attendance.
What this looks like in practice
A lockout needs an immediate answer and a realistic arrival time. A planned lock change can go into the diary, so compare both types by jobs completed.
Questions before you spend on ads
Should locksmith ads run outside normal hours?
Run urgent ads only when someone can answer and attend. Separate scheduled lock changes and track jobs actually completed.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of completed locksmith jobs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should lockout ads run all night?
Only if someone answers and can attend the area. Say the real hours and the real radius.
What should the page make obvious?
That you cover the postcode, a realistic response, and the difference between a lockout and a booked change.
What is a result?
Jobs completed, split between call-outs and booked work.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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