Local showroom appointments
Split search campaigns by vehicle type and stock availability. Pause categories you cannot fulfil.
Google Ads for car dealerships
When a popular model sells, stop its ads or point shoppers at cars that are on the forecourt. Count test drives that happen and sales you can tie to the enquiry.
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Advertise the stock you have
Qualify and measure enquiries
Track test drives that take place and sales linked to a lead. Keep finance enquiries separate from sold vehicles.
Pause a model when it sells
A Saturday sale should change Monday’s ads. Leaving a sold car live buys enquiries you cannot fulfil and annoys people who made the trip.
Shoppers with different intent
A model you have in stock
Send the ad to that car, with price, location and how to book a drive. Split campaigns when body styles or fuel types attract different buyers.
Finance questions
Keep finance enquiries separate from sold vehicles. A finance application is not a sale, and the claims need the firm’s usual checks before they go live.
A car you no longer have
Pause it the day it sells. Point the budget at similar stock only when that stock is on site.
What to measure after the click
Test drives that take place, and sales linked to a lead. Keep map clicks and brochure downloads as background. A phone call asking if a sold car is still there is not a prospect.
What this looks like in practice
When a popular model sells on Saturday, stop its ads or point shoppers to relevant stock that is actually available. Count test drives taken and sales agreed alongside the initial enquiries.
Questions before you spend on ads
What happens when an advertised car sells?
Update the stock page and pause ads for that vehicle. Track completed test drives and sold vehicles separately from finance or availability calls.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of vehicles sold linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should every car on the forecourt have ads?
Advertise the ones you want to move and can demonstrate. A car in preparation or already reserved should come out of the account.
How do I stop paying for sold stock?
Update the feed or pause the ad the day the car goes. Check search terms for models you do not have.
What counts as a result?
A test drive that happened, then a sale. Finance enquiries stay in their own column.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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