Detailing packages and deposits
Separate maintenance valets from paint correction and ceramic coating. Show expected turnaround and starting scope.
Google Ads for car detailing
A hatchback valet and a two-day paint correction occupy different diary slots. The longer job needs photos of the paint and a deposit before you hold the days.
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Price packages by the time they take
Qualify and measure enquiries
Use vehicle size and paint condition in quotes. Measure deposits and completed packages by service.
Take a deposit on multi-day work
Enquiries are a weak signal for correction and coating. Deposits show who is serious, and they stop the diary being blocked by people still comparing three detailers.
Packages that should not share a price
A maintenance valet
Show what is included and how long the car will be with you. These can be booked closer to the date if you have a gap.
Paint correction
Ask about the paint condition and the vehicle size. A photo in daylight tells you more than the word ‘swirls’.
Ceramic coating
Say what preparation is included and the time you need the car. This is a booked block of days, not an add-on to a valet advert.
What the quote needs
Vehicle size, the package they want, and paint condition for correction work. Measure deposits and completed packages by service. A valet enquiry should not be judged with a coating job.
What this looks like in practice
A hatchback valet and a two-day paint correction occupy very different diary slots. Give the latter an enquiry form that asks about paint condition and use deposits to judge demand.
Questions before you spend on ads
How do I sell ceramic coating alongside valets?
Give coating its own quote route with paint condition and vehicle size. Check paid deposits against the number of bay days each booking needs.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of paid detailing bookings linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Why do detailing ads attract tyre-kickers?
The expensive packages look like a valet with a higher price if the page does not explain preparation time. Show the work and ask for a deposit.
Should mobile valets and studio work share ads?
Only if you offer both and the travel is worth it. A mobile valet across town can wipe out the fee.
What should I optimise toward?
Deposits taken and packages completed, split by valet, correction and coating.
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