Fleet workshop capacity
Separate commercial MOT searches from scheduled fleet maintenance. State vehicle classes and height or weight limits.
Google Ads for commercial vehicle MOT and servicing
A van operator wants to know when the vehicle will be back at work. Show the classes you test, ask when they can spare the van, and track bookings you can fit in.
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Separate MOTs from fleet servicing
Qualify and measure enquiries
Capture fleet size and vehicle class. Compare workshop bookings and recurring service agreements.
State the vehicle limits
Height, weight and class limits belong in the ad and on the page. A booking for a vehicle you cannot get on the ramp is a wasted slot and an angry operator.
Operators with different needs
A commercial MOT
Say which classes you test and the next dates with a bay free. A last-minute test only helps if the workshop can take it.
Scheduled servicing
Fleets want a pattern, not a one-off. Ask how many vehicles and which class, and whether they want a regular day.
A car MOT on a van workshop
If you do not want cars, exclude them. They will fill the phone when a car MOT campaign nearby is expensive.
What the booking form should ask
Vehicle class, fleet size if relevant, and when the vehicle can be off the road. Compare workshop bookings and any recurring service agreements with the bays you had free.
What this looks like in practice
A van operator wants to know when the vehicle will be back at work. Show the vehicle classes accepted, ask when the fleet can spare the van, and track bookings that the workshop can actually accommodate.
Questions before you spend on ads
How do I attract fleet work without clogging the ramps?
Ask for vehicle class, fleet size and when each van can be released. Track recurring appointments separately from one-off test slots.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of confirmed fleet bookings linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Why do van MOTs need their own campaign?
The searchers, the vehicle limits and the diary are different from cars. Mixing them hides which bay is actually full.
What should the page state up front?
Classes, any height or weight limit, and how to book a time that gets the van back to work.
How do I measure success?
Vehicles you tested or serviced, not quote calls. A booking you had to refuse because of class is a page problem.
Plan your campaign
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