Kennel stays by date
Focus on dates and boarding options with available capacity. Explain drop-off times and entry requirements.
Google Ads for dog boarding kennels
A bank-holiday stay can need vaccination checks and a free kennel before you take a deposit. Advertise dates you can accommodate, and mark the enquiries you had to turn away.
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Promote dates with space
Qualify and measure enquiries
Ask for dates and number of dogs. Track accepted reservations and completed stays.
Ask for dates before anything else
An enquiry with no dates is not a booking. Put the arrival and collection dates at the top of the form so full periods stop consuming the budget.
Stays that fill the kennels differently
A school-holiday booking
These fill first. Show which weeks still have room, and pause ads for weeks that are already taken.
A short weekday stay
Useful if you have gaps around longer bookings. Say the minimum stay and the drop-off times.
More than one dog
Ask how many dogs and whether they can share. A second dog can turn a simple stay into a kennel you do not have.
What the reservation should confirm
Dates, number of dogs, and that they meet your entry requirements. Track accepted reservations and completed stays. An enquiry you could not house should be recorded so you do not keep buying it.
What this looks like in practice
A bank-holiday booking may require checking entry requirements and availability before accepting a deposit. Track confirmed stays and mark enquiries you could not accommodate.
Questions before you spend on ads
How can kennel ads avoid requests we cannot accommodate?
Ask for dates and number of dogs before offering a place. Track confirmed stays and note gaps caused by unavailable dates.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of kennel reservations linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should kennels advertise all year?
Advertise when you have space, and lean harder before peak weeks that are not yet full. Pause dates that are gone.
What reduces unsuitable enquiries?
Entry requirements, minimum stay and the area you collect from, if you collect at all.
How do I measure it?
Deposits taken for dates you could honour, and stays completed. Turnaways mean the ads are ahead of the kennels.
Plan your campaign
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Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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