Vet appointments and registrations
Separate routine appointments and new registrations from emergencies only if the practice can support them.
Google Ads for vets
If you are open to new registrations but have no out-of-hours clinic, say so. Measure registrations you accept, and keep clinical detail in the practice system.
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Separate routine bookings from emergencies
Qualify and measure enquiries
Track confirmed appointments and accepted registrations. Keep animal health details in the practice system.
Only advertise emergencies you can see
An out-of-hours ad is harmful if you then tell the caller to go elsewhere. Advertise the appointments and registrations you can take.
Searches that need an honest next step
A new registration
Say whether you are taking new clients and which species. A practice that is closed to new dogs should not buy those clicks.
A routine appointment
Show how to book and the branch. Existing clients are not a prospecting campaign.
An emergency
Advertise this only if you can see the animal. Otherwise exclude the terms.
What to measure
Confirmed appointments and accepted registrations, in aggregate. Animal health details stay in the practice system.
What this looks like in practice
If your practice is open to new registrations but has no out-of-hours appointments, say so on the relevant page. Measure accepted registrations and use the practice system for clinical details.
Questions before you spend on ads
How do I advertise new vet registrations without implying emergency cover?
State what consultations are available and the hours customers can book. Measure aggregate accepted registrations separately from visits.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of accepted registrations linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
What should the ads avoid?
Clinical claims and any detail of an animal’s condition. Say how to register or book.
Should every branch share one campaign?
Split them if one branch is open to new clients and another is not.
What is a result?
A registration you accepted or an appointment that was attended.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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