Garden maintenance and landscaping
Separate recurring maintenance from garden redesign. Match lead areas to the crew and equipment required.
Google Ads for gardeners and landscapers
A weekly mowing round pays when the houses are close together. A paving or planting project can justify a longer drive. Compare crew time with accepted quotes before you widen either area.
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Separate rounds from projects
Qualify and measure enquiries
Ask about plot size, access and desired work. Compare weekly agreements with accepted project quotes.
Match the lead to the crew and the kit
A redesign that needs a digger is not a job for the mowing team. Say which work you do so the phone matches the diary.
Gardens that are different sales
Regular maintenance
Ask for the postcode, how often, and a rough plot size. Favour gardens you can add to a day you already drive.
A redesign or landscaping project
Ask what they want changed, access for materials, and whether they have a budget in mind. These are surveys and quotes.
A one-off tidy
Decide if you want them. They fill spring calendars and rarely become a round unless you ask.
What the enquiry should ask
Plot size, access and the work they want. Compare weekly agreements with accepted project quotes. Do not average them into one cost per lead.
What this looks like in practice
A weekly mowing round benefits from nearby houses. A paving or planting project can justify a longer drive. Compare crew time and accepted quotes before widening either catchment.
Questions before you spend on ads
How do I decide how far to travel for garden jobs?
Compare nearby repeat rounds with larger landscape projects. Include travel and crew time before choosing which postcodes to add.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of accepted garden jobs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should mowing and landscaping share a campaign?
No. One is a route and a regular fee. The other is a project with a survey. They need different pages.
How local should maintenance ads be?
Tight. Add streets you already visit before you add a new town.
What proves it worked?
Regular agreements won, and project quotes accepted, reported separately.
Plan your campaign
Explore related businesses
Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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