Tree work surveys
Group pruning and removal separately where teams and equipment differ. Explain how surveys and access checks work.
Google Ads for tree surgeons
A branch over a roof needs a site visit. A routine prune may be easier to schedule. Ask for safe ground-level photos and access notes before you book the visit.
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Separate pruning from removal
Qualify and measure enquiries
Gather photos, size and access details. Measure attended surveys and booked jobs, taking any approval delays into account.
Ask for photos and access
Chippers, rigging and a crane are different costs. The form should tell you which job you are being asked to price.
Work that should not share a quote
A prune
Ask for the type of tree if they know it, how close it is to the house, and the postcode. Many of these are schedulable.
A removal
Ask about access and what is nearby. A large removal is a surveyed job, not a price from a phone description.
A stump or a hedge
Advertise them only if you want them. Otherwise they fill the diary between the jobs you bought the ads for.
What to measure
Surveys attended and jobs booked, allowing for waits while permissions are checked. Do not count a survey as a won job.
What this looks like in practice
A branch over a roof needs a site assessment, while a routine prune may be easier to schedule. Ask for safe ground-level photos and access notes before booking a visit.
Questions before you spend on ads
What should a tree surgery enquiry include?
Ask for access details and photos taken from ground level. Track surveyed jobs that can go ahead once permissions are clear.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of booked tree jobs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
What should customers send?
Ground-level photos, the postcode, and how you get machinery in. Ask them not to climb.
Should removals and pruning share a budget?
Split them if the crew and the equipment differ.
What is a result?
A job booked after a survey, not every photo you were sent.
Plan your campaign
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Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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