MOT testing slots
Group searches by accepted vehicle class and schedule campaigns around open test slots.
Google Ads for MOT centres
A last-minute slot is wasted if the car is a class you cannot test. Put the classes and the booking times next to the button, and measure vehicles tested.
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Advertise open test slots
Qualify and measure enquiries
Separate scheduled tests from calls about availability. Measure attended MOTs and avoid counting repeat booking confirmations.
State the classes you test
Class 4 and class 7 are different bays. If you only test cars, exclude van searches before they book a slot you have to cancel.
Drivers with different timing
A test this week
Show the times that are open. Pause the ads on days that are full.
A retest
If you offer them, say who they are for. They are not the same as a new booking from a driver you have never seen.
A service with the MOT
Advertise it only when the workshop can do both. Otherwise the MOT campaign fills up with work you cannot add.
What to measure
Vehicles tested. Keep ‘is there a slot?’ calls separate from a booking, and avoid counting the same booking twice if they ring and then book online.
What this looks like in practice
A last-minute MOT slot is wasted if the enquiry turns out to be for a class you cannot test. Put accepted classes and booking times next to the booking button and measure vehicles tested.
Questions before you spend on ads
How do I advertise last-minute MOT spaces?
Show the classes you test and link to live slots. Measure attended tests and separate calls asking about retest policy or opening hours.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of attended tests linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should I advertise when the week is full?
No. Pause it. The click cannot become a test, and the driver will go to the next centre.
What belongs on the page?
Classes, prices if you publish them, and a booking path for times you have.
What is a result?
An MOT that was carried out, not a booking that was cancelled because you could not test the vehicle.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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