Orthodontic consultation bookings
Explain available consultation types and location. Separate general orthodontic searches from appliance-specific interest.
Google Ads for orthodontists
A parent asking about braces and an adult booking a first consultation may need different information about that first visit. Measure who attends, without clinical details in the ads.
Request a consultation
Explain the consultation
Qualify and measure enquiries
Track attended consultations and treatment starts separately. Keep clinical details out of advertising tags.
Keep treatment detail out of ad tags
The account can record an attended consultation and, later, a treatment start as a total. It should not contain clinical notes.
Enquiries that are not the same first visit
A first consultation
Show the location and what the visit is. If consultations are booked weeks ahead, say so.
A particular appliance
People search for types of brace. Send them to a factual page about the consultation, not a promise about a specific appliance.
An existing patient
Repairs and reviews are not new consultations. Keep them out of the prospecting campaign.
What to report
Attended consultations and treatment starts, in aggregate. Do not pass clinical details into advertising tags.
What this looks like in practice
A parent enquiring about braces and an adult looking for an initial consultation may need different information about the first appointment. Measure attended consultations without using clinical details in ad reporting.
Questions before you spend on ads
Should I measure treatment starts or consultations?
Use both at different stages. Review aggregate consultations attended and treatments started in practice reports.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of attended orthodontic consultations linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
What should the ads claim?
That consultations are available, where, and how to book. Avoid outcome claims and before-and-after promises you would not put in a clinical letter.
Should adults and children share a page?
If the first appointment differs, use two pages. The questions families ask are not the same.
What is a result?
An attended consultation, then a treatment start counted inside the practice.
Plan your campaign
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