Private GP appointments
Show appointment format, clinic hours and service location. Run campaigns around actual appointment availability.
Google Ads for private GP clinics
An evening video appointment and a face-to-face visit suit different days. Show which you have, and report bookings in aggregate without the reason for the visit.
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Show the format and the hours
Qualify and measure enquiries
Record booked and attended visits in aggregate. Keep appointment reasons and patient histories out of ad tags.
Keep the reason for the visit out of ad tags
People need to know if they can be seen, where, and whether it is in person. They do not need to write symptoms into a form that feeds an advertising platform.
Appointments that should be labelled honestly
A face-to-face visit
Show the clinic and the sessions that have space.
A video appointment
Say when it is offered and who it is for. Keep it separate so you can see which diary fills.
Something you do not provide
Out-of-hours emergency care, if you do not offer it, should be excluded. Say what to do instead only if you are set up to say it accurately.
What reporting should contain
Booked and attended visits, as totals. Do not store the reason for the appointment or the patient’s history in the ad account.
What this looks like in practice
An evening video appointment and a face-to-face visit serve different schedules. Show which appointments are available and report bookings in aggregate without including reasons for visits.
Questions before you spend on ads
How do I advertise private GP appointments with limited capacity?
Show the locations, times and appointment formats actually available. Review aggregate attendance and keep reasons for visits in clinical systems.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of attended GP visits linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
What can the ads say?
That private GP appointments are available, in which format, and how to book. No promises about treatment.
Should video and clinic visits share a campaign?
Split them if the availability differs.
What is a result?
An attended appointment, counted in aggregate.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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