Skip sizes and delivery zones
Build campaigns around sizes you can deliver and collection areas you serve. Explain that street placement may need a permit.
Google Ads for skip hire
A booking falls through when the only space is the road and nobody mentioned a permit. Ask where it will sit, explain permits, and measure deliveries rather than quote calls.
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Advertise sizes you can turn around
Qualify and measure enquiries
Collect postcode, waste type and placement. Track paid bookings and distinguish rejected waste enquiries.
Ask about placement before the price
A driveway skip and a skip on the highway are different jobs. The page should say which you do and when a permit is needed.
Orders that fail late
A skip on a drive
Ask for the size and the postcode. These are the straightforward bookings.
A skip on the road
Say that a permit may be required and who applies. Do not take the booking as confirmed until that is clear.
Waste you will not take
Plasterboard, tyres or soil over the allowance should be named. Otherwise you deliver a skip you then cannot empty as priced.
What the booking should collect
Postcode, waste type and where the skip will sit. Track paid bookings and the enquiries you rejected because of the waste or the permit.
What this looks like in practice
A skip booking can fall through if the customer only has space on the road. Ask about placement up front, explain any permit arrangements, and measure deliveries rather than quote calls.
Questions before you spend on ads
How do I prevent skip bookings falling through?
Ask where the skip will sit, what will go in it and whether access is suitable. Record paid deliveries separately from price calls.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of paid deliveries linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should every skip size be advertised?
Advertise sizes you have free. A size that is sold out should be paused.
What causes failed deliveries?
No space on the drive and no permit conversation. Ask that first.
What is a result?
A skip delivered and collected, not a price given over the phone.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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