Emergency restoration work
Separate urgent extraction from later drying and reinstatement. Show staffed response hours and realistic coverage.
Google Ads for water damage restoration
Someone with water in the property needs to know how soon you can attend. Drying and reinstatement may be another team, so follow the first visit through each stage that was agreed.
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Separate the emergency from the later work
Qualify and measure enquiries
Ask when the damage occurred and whether the source is controlled. Record attended call-outs and authorised restoration work.
Show the hours you can respond
An emergency ad without a staffed phone is a missed loss. Publish the hours and the area, and ask whether the source of the water is under control.
Stages that should not be one lead
Water that needs extracting
Ask when it happened, the postcode, and whether the leak is stopped. This is the urgent visit.
Drying
Often follows the first visit. Do not count it as a second customer if it is the same instruction.
Reinstatement
A later quote. Track it separately so you can see which emergencies become rebuild work.
What to record
Attended call-outs and restoration work that was authorised. One incident can have several stages. Report them so the cost of winning the job is clear.
What this looks like in practice
A customer with standing water needs to know how soon someone can attend. Drying and reinstatement may take a different team, so follow the initial visit through to each stage of work agreed.
Questions before you spend on ads
How do I count an emergency visit and later drying work?
Keep the call-out and follow-on work under the same enquiry record. Compare attended visits with authorised drying or reinstatement jobs.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of authorised restoration jobs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should drying and emergencies share ads?
The emergency is the campaign that needs hours and a radius. Later stages are follow-up on jobs you already have.
What should the page say?
How soon you can attend, the area, and what you need to know about the source of the water.
What is a result?
A call-out you attended, then the work the customer authorised after it.
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