Glass repair versus replacement
Separate chip repairs from replacement searches. Explain when photos or a registration are needed to confirm the job.
Google Ads for windscreen repair
A chip and a replacement screen need different parts and different time. Collect the registration and a short description, then see how many enquiries become booked work.
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Separate chips from replacements
Qualify and measure enquiries
Record completed repairs and replacements. Separate insurance-related enquiries from customer-paid work.
Ask for the registration
The registration tells you whether you can get the glass. A quote without it is a guess, especially for replacements.
Jobs that should not share a price
A chip repair
Often mobile and quick. Ask for the postcode and whether the damage is in the driver’s line of sight, in ordinary words.
A replacement screen
Needs the right glass. Ask for the registration and whether it is insurance or customer-paid.
Insurance work
Keep it separate from customer-paid jobs if the admin and the fee differ. Do not blend them into one cost per lead.
What to measure
Repairs and replacements completed. Insurance enquiries that were not yours to bill should be visible so the paid work is not flattered.
What this looks like in practice
A chip repair and a replacement screen need different parts, lead times and estimates. Collect the registration and a brief description, then check how many enquiries lead to work booked.
Questions before you spend on ads
Should I advertise chip repair and replacement together?
Separate the two where quote times and parts differ. Ask for the registration and a photo before promising an appointment.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of completed glass jobs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Why split chips and replacements?
The parts, the time and the price are different. A chip campaign is local and fast. A replacement may have to wait for glass.
What should the page ask?
Registration, postcode, and whether it is a chip or a cracked screen.
What is a result?
Glass work that was booked and completed.
Plan your campaign
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Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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