Appliance repair by make and type
Separate washing machines, ovens and other appliances you service. List supported brands and call-out areas.
Google Ads for appliance repairs
A washing machine, an oven and a fridge are different parts, different call lengths and different chances you can complete the job on the first visit. Advertise what you repair.
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Group ads by appliance
Qualify and measure enquiries
Ask for the model, fault and postcode. Compare completed repairs with visits where parts or support were unavailable.
Count completed repairs, not just visits
A visit where the part is unavailable is not the same result as a machine working again. Report completed repairs separately so a busy diary of wasted call-outs does not look like success.
Calls that need different information
A washing machine that will not spin
Ask for the brand, roughly how old it is, and the postcode. If you do not carry that brand, the ad should not have brought them in.
An oven or range
Older ovens often fail on parts supply. Ask for the model before an engineer is booked, and say so on the page.
A fridge or dishwasher
These are worth advertising only when you repair them. Mixing them into a generic appliance ad pays for calls you will turn away.
What to ask before sending an engineer
Collect the appliance type, brand or model, the fault in the customer’s words, and the postcode. Compare completed repairs with visits where parts or support were unavailable.
What this looks like in practice
A customer with an older oven may need to know if the part can still be sourced. Ask for the model before sending an engineer and count visits that result in completed repairs.
Questions before you spend on ads
How do I screen appliance repairs before sending an engineer?
Ask for the make, model and fault. Check that you cover the product and log whether the visit ended in a completed repair.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of completed appliance repairs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Is a generic ‘appliance repair’ campaign enough?
It brings every machine you do not cover. Split the appliances you do repair and exclude the rest.
Should the ad name brands?
Name the brands you support. People search for the make on the badge, and it filters calls you cannot help.
What should I do about out-of-area calls?
Show the towns you cover on the page and in the ads. A completed repair across the county can cost more in driving than it earns.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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