Google Ads for home repairs & maintenance
Give urgent calls and scheduled quotes their own coverage, hours and budgets.
Give urgent calls their own route
A lost heating supply and a replacement garage door call for different response times. Show when you can answer, and give planned work an enquiry form you can follow up properly.
Where should the first ad budget go?
Give same-day work and scheduled visits different schedules.
Put urgent work behind a staffed phone line. Ask for the postcode, fault and any access needs on planned requests, then compare booked and completed visits.