Boiler service and heating repair
Separate planned servicing, no-heat call-outs and system work. Show staffed hours and supported boiler types.
Google Ads for boiler repair and heating engineers
A service visit can be planned into a route. A household with no heating needs an answer quickly. Separate them so emergency work does not hide weak demand for servicing.
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Split servicing, breakdowns and system work
Qualify and measure enquiries
Capture boiler make, postcode and urgency. Measure attended visits and follow-on work by job type.
Only run urgent ads when the phone is covered
If nobody can answer after 6pm, an evening emergency ad creates a missed call and a poor result. Match urgent ads to the hours you actually pick up.
Calls with different response times
No heating or hot water
Show the hours you answer and the postcodes you will attend today. Ask for the boiler make and the postcode before you dispatch.
A planned service
This can wait for a gap in the route. Give it a form or a booking link and a lower urgency than a breakdown.
A new boiler or system upgrade
These are quotes, not call-outs. Ask about the current boiler, the property and whether they want a date for a survey.
What to capture before the van leaves
Record the boiler make, the postcode and how urgent it is. Measure attended visits and any follow-on work by job type. A service booked for next week should not be reported as an emergency.
What this looks like in practice
A service visit can be planned into a route. A no-heating call needs an answer promptly. Separate the two so a busy day of emergency work does not hide weak demand for servicing.
Questions before you spend on ads
Should servicing and no-heating calls share a campaign?
Use different hours and landing pages if your response times differ. Compare paid services and completed call-outs separately.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of completed heating visits linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should breakdowns and services share a campaign?
No. They have different response times and different job values. A busy cold snap will spend the entire budget on call-outs if you let it.
What should the ad say about cover?
The hours a person answers, and the area you will travel. Vague ‘24 hour’ wording is a problem if the phone is not staffed.
How do I judge a heating campaign?
Attended jobs and the work that follows, split by servicing, breakdown and replacement. Missed calls are part of the result.
Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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