Building projects by scope
Advertise extensions separately from refurbishments. Use project types and catchments that suit crew capacity.
Google Ads for builders
A homeowner with drawings is ready to price. Someone wondering whether an extension will fit is earlier. Ask what they already have before you book a visit.
Request a consultation
Advertise project types you can staff
Qualify and measure enquiries
Ask about plans, permissions and timing. Measure site visits and accepted proposals.
Ask about drawings and permissions
A visit to talk through an idea is not the same as pricing a designed job. Track which visits become a priced scope.
Projects at different stages
An extension
Ask whether they have drawings, planning permission or a builder’s brief. Show the types of extension you take and the areas you will visit.
A refurbishment
Kitchens, structural openings and general refits need different trades. Say which parts your team does and which you coordinate.
A small repair or a handyman job
If that is not the work you want, keep it out of the builder campaign. It will fill the phone and not the order book.
What the enquiry should establish
Ask about plans, permissions, the property and when they hope to start. Measure site visits and accepted proposals. A stack of unpaid site visits is a sign the page is attracting the wrong stage.
What this looks like in practice
A homeowner with drawings ready to price is at a different stage from someone wondering whether an extension will fit. Ask what they have in hand and count site visits that turn into a priced scope.
Questions before you spend on ads
How do I filter extension enquiries before a site visit?
Ask whether drawings exist and when the owner wants work to start. Track priced projects and deposits as the job moves through the diary.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of signed building projects linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should builders bid on every home improvement search?
No. Pick the project types your crews can run, and send other work away in the ad and on the page.
What should I ask before a site visit?
What drawings or permissions exist, what the job is, and the postcode. An idea with no address is not ready for a visit.
How do I tell if the ads are working?
Accepted proposals and the value of work you can staff, not the number of people who want a builder to pop round.
Plan your campaign
Explore related businesses
Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
Request a free consultation