Google Ads for construction & renovations
Separate projects that need a survey or quote from smaller work you can book quickly.
Ask what stage the customer is at
A request to replace fence panels might be ready for a quote. A loft conversion might need drawings first. Use different enquiry routes so the team knows which calls to prioritise.
Where should the first ad budget go?
Separate quick repairs from projects that need a survey.
For a longer project, ask for the scope, timing and plans before committing to a visit. Record survey, estimate and signed project separately so long decisions stay visible.