Damp surveys and remedial work
Separate survey searches from confirmed remedial work. Explain what the customer receives after inspection.
Google Ads for damp proofing
Mould in a cold corner and damp at the base of a wall can need different surveys. Ask when it started and which rooms are affected before you book the visit.
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Separate surveys from remedial work
Qualify and measure enquiries
Capture symptoms and property type. Follow through from booked survey to accepted remedial quote.
Describe what the customer receives
People search because they want the problem explained. Say what the survey includes and what it does not, so you are not paid to visit jobs you will only refer on.
Symptoms that change the visit
Damp at the base of walls
Ask about the property age and which rooms. This is the enquiry a remedial quote might follow, after the survey.
Mould or condensation
This may not be a damp-proofing job. Say whether you inspect it, so you do not buy clicks for a problem you do not treat.
A quote for work already specified
Someone with a report from another surveyor is further along. Ask for the property type and what they have been told so far.
What to record from survey to quote
Capture the symptoms, the property type and the area. Follow the path from booked survey to an accepted remedial quote. A survey you were never going to treat should be visible in the numbers.
What this looks like in practice
An enquiry about mould may need a different survey from one about damp at the base of a wall. Ask when it started and which rooms are affected so the right person can follow up.
Questions before you spend on ads
Should damp inspections and remedial work be tracked separately?
Record the survey first, then the remedy agreed after inspection. Their costs and value differ, especially when a survey rules out the work initially requested.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of accepted remedial jobs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should the ads promise a cure?
No. Offer a survey and explain what the customer gets afterwards. Treatment depends on what you find.
What belongs in a separate campaign?
Survey requests and people who already want remedial work priced. They are at different stages.
How do I judge the spend?
Surveys attended and remedial quotes accepted. Do not treat every form as a job.
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