Estate agency valuation appointments
Target seller valuation enquiries separately from property browsing. Build pages around each branch’s actual patch.
Google Ads for estate agents
A valuation matters when the owner is in the branch area and ready to talk. Track valuations attended and instructions signed, by branch.
Request a consultation
Separate sellers from property browsers
Qualify and measure enquiries
Track attended valuations and signed instructions. Keep map clicks and property views as supporting indicators.
Build pages around each branch patch
A county-wide campaign sends valuations you will not win and sellers who wanted a different office. Match the area to the branch that would take the instruction.
Searches with different value
A valuation
This is the campaign. Ask for the address area and whether they want to sell or simply to know a figure.
A search for homes to buy
Browsing is not a seller. Keep those clicks out of the valuation budget, or send them to listings and do not call them leads.
Your own brand name
People who already know the branch. Useful, but report them separately so prospecting cost stays honest.
What the branch should count
Valuations attended and instructions signed. Map clicks and listing views can sit in the background. A valuation outside the patch is not a success.
What this looks like in practice
A valuation lead matters when it falls in the branch’s patch and the owner is ready to speak. Track valuations attended and instructions signed by branch.
Questions before you spend on ads
How do I separate valuation leads from property browsers?
Give valuations a dedicated page for the branch’s patch. Review attended valuations and signed instructions by branch.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of signed instructions linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should every branch share one campaign?
Not if the patches differ. A seller in one town should reach the office that covers that street.
What wastes the budget?
Buying property searches, recruitment and searches for other agents’ brand names.
Which conversion matters?
Instructions signed after a valuation you attended, reported by branch.
Plan your campaign
Explore related businesses
Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
Request a free consultation