Lettings agency landlord leads
Separate landlord enquiries from tenant searches. Show management options and the property types and areas you accept.
Google Ads for letting agents
A landlord with an empty flat may need it let quickly. An occupied property may be a management handover. Keep both apart from people looking for a home to rent.
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Separate landlords from tenants
Qualify and measure enquiries
Follow valuation bookings through to signed instructions. Exclude tenant browsing from landlord acquisition metrics.
Track instructions, not listing views
Tenant searches are numerous and rarely become a management instruction. Send landlords to a valuation or a management page and measure signed instructions.
Landlords at different moments
A vacant property to let
Ask for the area and the property type. Show the patches you cover and how quickly you can visit.
A switch of managing agent
Ask what they are unhappy about only in your own system, and whether the property is occupied. This is a different conversation from an empty flat.
A tenant looking for a rental
Do not pay prospecting prices for this if the goal is landlords. Send them to listings and keep them out of the landlord numbers.
What the branch should count
Valuations booked and instructions signed. Exclude tenant browsing. A landlord outside the patches you want is not an instruction to celebrate.
What this looks like in practice
A landlord with a vacant flat may need to let it quickly, while an occupied property may be a management handover. Keep those outcomes separate from tenant enquiries.
Questions before you spend on ads
How do I advertise to landlords without paying for tenant enquiries?
Send landlord terms to a page about letting or management. Count signed landlord instructions separately from property views and tenant calls.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of landlord instructions linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should tenant and landlord ads share a budget?
No. Tenants will spend it. Landlords are the campaign if you want stock and management.
What should the page show?
Areas, property types you take, and whether you let only, manage, or both.
What is a result?
A signed instruction after a valuation, by office.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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