Urgent glazing and boarding
Separate make-safe call-outs from scheduled pane replacement. Show the hours you can answer and areas you reach.
Google Ads for emergency glazing
Making a shopfront safe tonight is different from fitting the replacement pane next week. Track each stage so one incident is not counted as two customers.
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Separate boarding from replacement
Qualify and measure enquiries
Ask for approximate dimensions and site access. Measure completed call-outs and booked replacements.
Show the hours you answer
An emergency ad without a staffed phone is a wasted click. Publish the hours you can attend and the area the van covers.
Jobs at different stages of the same incident
A break-in or a broken window now
Ask for the rough size, whether it is a house or a shop, and the postcode. The first job is to make it safe.
A replacement pane
This can be measured and booked. Ask for dimensions if they have them, and access, so the glass can be ordered.
A misted double-glazed unit
That is not an overnight emergency. If you replace units, give it a daytime route so it does not sit in the urgent campaign.
What to record
Completed call-outs and booked replacements. If the same customer does both, link them so the report does not double-count.
What this looks like in practice
Making a shopfront safe tonight is different from fitting the replacement pane next week. Track each stage so one incident does not turn into two apparent customers.
Questions before you spend on ads
How do I report a make-safe visit and replacement glass?
Use one enquiry record and separate outcomes for the initial visit and planned installation. Review the return work after both stages are priced.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of paid glazing jobs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should 24-hour wording be used?
Only when the phone is answered and a fitter can go. State the real hours.
What should the page ask?
Approximate size, house or commercial, postcode, and whether they need boarding, glass, or both.
How do I measure it?
Call-outs completed and replacements booked. Count a two-stage job once if you are judging the cost of winning the customer.
Plan your campaign
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