Catering quote enquiries
Separate weddings, corporate catering and private parties. Explain minimum guest numbers and coverage.
Google Ads for local caterers
A weekday office lunch and a Saturday wedding need different staff and different lead times. Capture the date, the venue and the headcount before you quote.
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Split events by type
Qualify and measure enquiries
Ask for date, venue and headcount. Measure accepted quotes and paid deposits by event type.
Ask for the date first
A beautiful menu page that never asks the date books enquiries for Saturdays you have already sold. Put the date at the top.
Events that staff differently
A wedding
Ask for the date, the venue and approximate guests. Say the minimum numbers and how far you travel.
Corporate or office catering
Weekday work, often repeated. Ask for the headcount and whether they want a delivery or service.
A private party
Ask for the date and the venue. A garden party for 30 is not a wedding breakfast.
What the quote should start with
Date, venue, headcount and event type. Measure accepted quotes and deposits by event. A quote with no date is not a job.
What this looks like in practice
A weekday office lunch and a Saturday wedding need different staff and lead times. Capture headcount, date and venue before quoting and count deposits against each campaign.
Questions before you spend on ads
What makes a catering enquiry worth preparing a quote for?
Ask for date, venue and headcount. Compare paid deposits by event type because a weekday lunch and wedding tie up different resources.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of paid catering deposits linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should all events share one campaign?
No. Weddings dominate the searches and the diary. Office catering will never get a budget if they share one.
What reduces time-wasting quotes?
Minimum guest numbers, the area you cover, and a required date.
What should I report?
Deposits by wedding, corporate and private work.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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