Photography bookings
Split weddings, family portraits and commercial work so each has relevant portfolio examples.
Google Ads for photographers
A couple needs to know you are free on their date. A business may want half a day of headshots. Show the relevant work and count deposits.
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Split weddings from other work
Qualify and measure enquiries
Ask for date, location and coverage needed. Track paid deposits and completed bookings.
Ask for the date before the portfolio tour
A wedding enquiry with no date fills your inbox with Saturdays you have already booked. Ask for the date, the location and what coverage they want.
Bookings that use different days
A wedding
Date, venue area and coverage. If that Saturday is gone, the page should say you are booked.
Family portraits
Shorter sessions. Show where you shoot and how to book a gap in the week.
Commercial or headshots
A half day for a business. Ask for the location and how many people. This is not a wedding campaign.
What to measure
Deposits and bookings completed, by wedding, portrait and commercial. An enquiry for a booked date is not a lead to buy more of.
What this looks like in practice
A couple wants to know whether you are free on their date. A business may want half a day of headshots. Show a relevant portfolio for each and count deposits received.
Questions before you spend on ads
Should weddings and headshots share an ad campaign?
Put each in front of a relevant portfolio and ask for date and coverage. Compare paid deposits for each format.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of paid photography bookings linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should a photographer advertise every style?
Advertise the work you want more of and have dates for. A full wedding season does not need more Saturday searches.
What should the page show?
A relevant portfolio, how to check a date, and where you will travel.
What is a result?
A deposit for a date you can shoot.
Plan your campaign
Explore related businesses
Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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