Restaurant tables and events
Separate table reservations from private dining or catering enquiries. Advertise availability the venue can serve.
Google Ads for restaurants and cafés
A full Saturday service does not need more covers. Use quieter sittings or private dining as the goal, and count people who were actually seated.
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Advertise the sitting that has tables
Qualify and measure enquiries
Record confirmed bookings and attended covers. Keep directions clicks and menu views as supporting signals.
Separate tables from private hire
A click for a fully booked Saturday is a guest you then disappoint. Send ads to the service that has room, or to a private dining enquiry if that is what you want.
Demand that should not be blended
A table booking
Show the sittings you want to fill. Pause ads when the book is full.
Private dining or a buyout
Ask for the date, numbers and whether they want food. This is an enquiry, not an online table.
A search for a dish or a cuisine you do not serve
Exclude it. You will pay for guests who leave when they see the menu.
What to measure
Confirmed bookings and covers who were seated. Directions and menu views can sit in the background.
What this looks like in practice
A full Saturday service needs little extra demand. Use quieter sittings or private bookings as separate goals and compare covers actually seated.
Questions before you spend on ads
How can a restaurant use ads for quieter sittings?
Send visitors to open times and keep private dining enquiries separate. Measure covers actually seated when you can reconcile the booking diary.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of attended covers linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should a full restaurant keep advertising?
Only for the sittings or the events that still have room. Otherwise you pay to turn people away.
What should the page show?
How to book a table that exists, the location, and a separate route for private events.
What is a result?
Covers seated, or a private booking confirmed.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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