Fence installation and repairs
Separate storm repairs from full boundary replacements. State materials and typical project scope.
Google Ads for fencing contractors
A single panel after a storm can be a short repair. A new boundary needs measurements and disposal in the price. Give each job its own enquiry.
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Separate repairs from new runs
Qualify and measure enquiries
Collect length, height and disposal needs. Track accepted quotes and completed installations.
State the materials you install
If you fit closeboard and not composite, say so. The search terms will otherwise buy you jobs you decline on the phone.
Jobs with different site time
A storm repair
Ask how many panels and whether the posts have gone. These are often wanted quickly and should be priced as repairs.
A full boundary
Ask for length, height and whether the old fence must be taken away. Access for a van matters as much as the metres.
A gate or a small repair
Keep it small in the account if the crew is booked on longer runs, or give it a dedicated slot if that is the work you want.
What the quote should start from
Approximate length, height, material and whether you are disposing of the old fence. Track accepted quotes and completed installations.
What this looks like in practice
A single panel down after a storm can be a quick repair. A full boundary replacement needs measurements and disposal priced in, so give each job its own enquiry route.
Questions before you spend on ads
Do fence repairs need their own campaign?
If you have a crew available for quick repairs, advertise them separately from full replacement. Ask about length, height and taking away old panels.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of completed fencing jobs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should repairs and new fences share ads?
No. A storm creates a rush of small jobs that will spend a budget you needed for full replacements.
What do customers need to send?
A rough length and a photo from the garden. You can decline jobs that are not your material before anyone drives out.
How do I measure it?
Accepted quotes and fences finished, split between repair and replacement.
Plan your campaign
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