Flooring supply and fitting
Distinguish fit-only enquiries from supply-and-fit projects. Separate surfaces such as laminate and engineered wood.
Google Ads for flooring fitters
A customer who has already bought laminate may still need the subfloor prepared. Ask what is on site, and track jobs you can book after you have seen the floor.
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Separate supply-and-fit from fit-only
Qualify and measure enquiries
Gather room sizes, subfloor details and preferred finish. Measure survey visits and paid installations.
Ask about the subfloor
The product they named is not the whole job. Uneven floors and old adhesive change the day rate. Get that into the enquiry before you promise a start date.
Floors that book differently
Supply and fit
Ask for the rooms, the finish they want, and whether they have a budget for the material. Show the finishes you supply.
Fit only
Ask what they have bought and whether it is already delivered. A stack of boxes in a van is a different week from a customer still choosing.
A finish you do not fit
Exclude it. Amtico, carpet and engineered wood are different searches and different skills.
What the survey should collect
Room sizes if they know them, the subfloor, the finish, and the postcode. Measure survey visits and paid installations.
What this looks like in practice
A customer who has bought laminate may still need the subfloor prepared. Ask what is already on site and track jobs you can schedule after inspection.
Questions before you spend on ads
Can I advertise fitting when customers supply the flooring?
Give fit-only jobs a separate enquiry route. Ask what is already bought and whether the subfloor is ready before agreeing a date.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of completed flooring jobs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should every floor type share one ad?
Split the finishes you fit if the labour differs. Exclude finishes you do not want.
What causes bad quotes?
No mention of the subfloor and no room sizes. Ask for photos of the existing floor.
How do I measure it?
Installations you were paid for, after a survey, split by fit-only and supply-and-fit.
Plan your campaign
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