Loft conversions by property type
Advertise dormer or other conversion types only where you handle them. Explain the stages from feasibility to quote.
Google Ads for loft conversion specialists
A terrace and a detached house offer different roof space and access. Ask what drawings exist before you promise a quotation.
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Advertise conversion types you build
Qualify and measure enquiries
Collect property type and drawing status. Measure feasibility visits, proposals and contracted projects.
Ask about the property and the drawings
A dormer, a hip-to-gable and a rooflight conversion are different jobs. Only advertise the ones you design and build.
Homeowners at different stages
Wondering if the loft is suitable
This is a feasibility visit. Ask for the property type and the postcode. Do not call it a fixed quote.
Drawings already done
Ask who drew them and whether planning or lawful development is settled. You are pricing, not discovering.
A type you do not build
Exclude it. A mansard search is no use if you only build dormers.
What to measure
Feasibility visits, proposals issued and projects contracted. A visit that never becomes a proposal is an early-stage traffic problem.
What this looks like in practice
A terrace and a detached house can present very different roof space and access. Ask what drawings exist before promising a quotation and record which feasibility visits become projects.
Questions before you spend on ads
How do I find customers ready for a loft conversion quote?
Ask which property type they have and whether they have plans. Track feasibility visits through to the signed project because the sales cycle can be long.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of signed loft conversions linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should one ad cover every conversion?
No. Name the types you build. The property and the planning position change the job.
What should the page explain?
The stages from a visit to a quote, and which houses you take.
How do I judge the ads?
Contracts signed after a feasibility visit, not brochure downloads.
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Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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