Decorating projects by job size
Separate exterior projects from interior room work. Schedule campaigns around crew availability and weather-sensitive work.
Google Ads for painters and decorators
A tenanted flat between lets has a handover date. An outside repaint depends on the weather. Separate them so you offer a time the team can keep.
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Separate interior and exterior
Qualify and measure enquiries
Collect room count, surfaces and preparation needs. Measure accepted quotes and crew days booked.
Ask about preparation
New paint on bad plaster is a different job from a straightforward repaint. Ask about the surfaces before you quote days.
Jobs that book the crew differently
Interior rooms
Ask how many rooms and whether they are occupied. A vacant flat can be a short, dated job.
Exterior decoration
Weather and access matter. Ask about the height and whether scaffolding is needed. Do not treat it as a spare room.
A small touch-up
Decide if you want it. It fills the phone in January and may not be the work the crew is priced for.
What the quote should collect
Room count or elevation, the surfaces, and how much preparation they expect. Measure accepted quotes and crew days booked.
What this looks like in practice
A tenanted flat between lets has a fixed handover date. An outside repaint depends on weather. Separate these enquiries so you can offer a time your team can honour.
Questions before you spend on ads
How do I choose which decorating jobs to promote?
Separate exterior jobs from rooms or empty rentals. Ask about preparation, handover dates and surfaces before holding crew time.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of accepted decorating quotes linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should inside and outside share ads?
No. The season, the access and the lead time differ.
What helps a decorator quote?
Photos, the number of rooms, and whether furniture and repairs are included.
What is a result?
An accepted quote that became booked crew days.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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