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Google Ads for scaffolding

A roof access for a few days and a commercial hire for several weeks tie up different kit. Ask for height, ground access and how long they need it before you hold stock.

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Scaffolders fitting a scaffold to a terraced house

Separate domestic from commercial hire

Scaffold hire for local projects

Separate domestic access from longer commercial hire. State coverage, typical lead time and supported job types.

Qualify and measure enquiries

Quote from height, duration and access. Count accepted hire jobs and completed installations.

Quote from height and duration

A price per week means nothing without the elevation and how the scaffold stands. Get that before you reserve tubes.

Hires that use different kit

Domestic roof access

Ask for the height, the street and how long. A terrace with no pavement is a different job from a detached house with a drive.

A longer commercial hire

Ask for the duration and the site rules. This should not share a budget with a two-day house job.

A design you do not supply

Temporary roofs or complex access you do not do should be excluded.

What the enquiry should include

Working height, duration, ground access and the postcode. Count accepted hires and scaffolds erected.

What this looks like in practice

A quick roof-access job and a commercial site that needs weeks of hire tie up different kit. Ask about working height, ground access and expected duration before holding stock.

Questions before you spend on ads

What makes a scaffold enquiry ready to price?

Ask for working height, intended use, access and hire duration. Review hires booked against equipment availability over the requested dates.

How do I work out what I paid for the work?

Add Google ad spend and management fees, then divide that by the number of accepted scaffold hires linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.

Run the numbers for your budget

Questions from local owners

Should house jobs and site hire share ads?

No. The hire length and the kit differ, and the house jobs will be outbid or will spend the account, depending on the week.

What do you need before holding kit?

Height, how long, and a photo of the access.

What is a result?

A hire accepted and a scaffold put up.

Talk to us about your Google Ads

Tell us what you want to sell, where you can travel and which enquiries are worth taking.

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